The demand for food

 

The UK food market is growing slowly (<1% in value year-on-year).

Meanwhile, the demand for convenience and health shows no signs of slowing (+7% in value, year-on-year).

 

Demand for convenience brings a greater demand for ingredients, as the food industry is expected to take on the role of “home cook”.

 

However, consumers also demand freshness, variety, safety, authenticity, ease of preparation, value-for-money, etc., etc., etc………